Generative AI Prompt Engineering for Text and Visual Content

Formats ⟩  Live Virtual: 4 hrs./1 Day  |  In-Person: 6 hrs./1 Day

Generative AI (GenAI) Prompt Engineering for Text and Image Creation equips professionals with intermediate prompt-engineering techniques to produce high-quality business content and AI-generated images. Through instructor-led demonstrations, practical exercises, and real-world workplace scenarios, participants learn to structure effective prompts, improve text and image generation, refine AI outputs, and develop reusable prompting strategies. The course emphasizes workplace productivity, business communication, creative content development, and responsible AI use while maintaining organizational standards and data security.

Learning Objectives »

  • Use generative AI (GenAI) tools to create text and images using effective prompts.
  • Apply AI prompt-engineering techniques to improve content quality, relevance, and accuracy.
  • Create professional AI-generated text for business applications.
  • Develop detailed AI prompts that define content, visual elements, and design styles.
  • Generate AI images that align with specific business and design requirements.
  • Explore ethical responsibilities in generative AI in the workplace.

Course Agenda

Using AI to Generate Text

  1. Generating Text
  2. Text-Generation Tools

Generating the Text You Want

  1. Foundational Prompt Engineering
  2. Advanced Prompt Engineering

Text Generation in a Business Setting

  1. Solving Business Problems
  2. Address Ethical Text Generation Concerns

Using AI to Generate Images

  1. Generate an Image
  2. Image-Generation Tools

Generating the Images You Want

  1. Describing the Subject Matter
  2. Describing the Style

Image Generation in a Business Setting

  1. Variability of AI-Generated Images
  2. Address Ethical Image Generation Concerns

Professional creating AI-generated text and images on a laptop.

Generative AI Prompt Engineering for Text and Visual Content

Formats ⟩  Live Virtual: 4 hrs./1 Day  |  In-Person: 6 hrs./1 Day

Generative AI (GenAI) Prompt Engineering for Text and Image Creation equips professionals with intermediate prompt-engineering techniques to produce high-quality business content and AI-generated images. Through instructor-led demonstrations, practical exercises, and real-world workplace scenarios, participants learn to structure effective prompts, improve text and image generation, refine AI outputs, and develop reusable prompting strategies. The course emphasizes workplace productivity, business communication, creative content development, and responsible AI use while maintaining organizational standards and data security.

Learning Objectives »

  • Use generative AI (GenAI) tools to create text and images using effective prompts.
  • Apply AI prompt-engineering techniques to improve content quality, relevance, and accuracy.
  • Create professional AI-generated text for business applications.
  • Develop detailed AI prompts that define content, visual elements, and design styles.
  • Generate AI images that align with specific business and design requirements.
  • Explore ethical responsibilities in generative AI in the workplace.

Course Agenda

Using AI to Generate Text

  1. Generating Text
  2. Text-Generation Tools

Generating the Text You Want

  1. Foundational Prompt Engineering
  2. Advanced Prompt Engineering

Text Generation in a Business Setting

  1. Solving Business Problems
  2. Address Ethical Text Generation Concerns

Using AI to Generate Images

  1. Generate an Image
  2. Image-Generation Tools

Generating the Images You Want

  1. Describing the Subject Matter
  2. Describing the Style

Image Generation in a Business Setting

  1. Variability of AI-Generated Images
  2. Address Ethical Image Generation Concerns