Strategy is a high-level plan to achieve goals under conditions of uncertainty. It generally involves setting goals, identifying actions to achieve these goals, and mobilizing resources to execute these actions. During this course, we will teach you a series of strategic planning tools to analyze a business in relation to its environment and its competitors. You will learn how to recognize problems, make decisions, and implement solutions based on analysis and evaluation processes.
Learning Objectives »
- Use strategic planning to define purpose and future goals.
- Apply a logic model to go from goals to results systematically.
- Use SWOT Analysis, Five Forces Analysis, and PESTLE Analysis.
- Apply the growth-share matrix.
- Analyze the profitability and usability of various business units.
- Use a balanced scorecard to measure and track performance.
Course Agenda
Understanding Strategic Planning
- Strategy
- What is Strategic Planning
- Strategic Planning Process
- Strategic Planning vs Strategic Thinking
- include Strategic Thinking
- Vision-Mission-Values
Strategic Planning Process
- The Process
- Inputs
- Activities
- Outputs
- Impact
- Beware of Overlaps
Strategic Analysis
- SWOT Analysis
- The 4 Ps of Marketing
- Guidelines
- What is the Five Forces Analysis?
- Intensity of Industrial Rivalry
- PESTLE Analysis
Growth-Share Matrix
- Growth-Share Matrix
- Relative Market Share
- Product Life Cycle & Cash Flow
- Market Share Calculations
- Rule of 123 Assumptions
Balanced Scorecard
- What is a Balanced Scorecard?
- Generations
- Reinforce Leearning
