Persuasive communication is an essential leadership skill that's instrumental to your success. It influences others, cultivates change, and convinces them to change their attitudes or behavior. This interactive leadership course will teach you concepts and techniques for communicating ideas, gaining recognition, and fostering collaboration with employees, colleagues, and customers. You will learn how to move others from point A to point B or gain agreement with an idea or argument. Learn to craft your message in the most persuasive way possible and unlock new levels of success, leaving a lasting positive impact on your team and those around you.
Learning Objectives »
- Examine what it is to be persuasive.
- Understand ethos, pathos, and logos.
- Practice reciprocity and gain likability.
- Create urgency through scarcity.
- Learn how to take small steps to gain commitment.
- Establish credibility and social influence.
- Applying leadership tools and techniques for positive persuasion.
Course Agenda
Leadership, Influence, and Persuasion
- Best Practices for Persuasive Leaders
- Key Strategies for Persuasion
- The Three Pillars of Persuasion
- Using Each Pillar Effectively as a Leader
- “But You Are Free” (BYAF)
Reciprocity and Likeability
- Reciprocity Strategies
- Likeability Factors
- The 13 Habits of Likeable People
- Persuasive Communication Case Studies
Scarcity and The Small Asks
- Types of Scarcity
- Commitment and Consistency
- The Bigger Asks
- Commitment Strategies
Authority and Social Proof
- Using Authority Effectively
- Using Persuasion and Authority
- Types of Social Proof
Putting Persuasion to Work
- Persuasive Voice
- Projecting Confidence Through Body Language
- Persuasive and Effective Leadership Communication
- Monroe's Motivated Sequence
