Persuasive communication is used to influence others and cultivate change. It is the art of convincing others to change their attitudes or behavior. This interactive course will teach you concepts and techniques for communicating ideas, gaining recognition, and fostering collaboration with customers, coworkers, and superiors. You will learn how to move others from point A to point B or gain agreement with an idea or argument. Learn to craft your message in the most persuasive way possible and unlock new levels of success, leaving a lasting positive impact on those around you.
Learning Objectives »
- Examine what it is to be persuasive.
- Understand ethos, pathos, and logos.
- Practice reciprocity and gain likability.
- Create urgency through scarcity.
- Learn how to take small steps to gain commitment.
- Establish credibility and social influence.
- Apply tools and techniques for positive persuasion.
Course Agenda
Persuasion Fundamentals
- The 3 C’s of Persuasion
- Key Strategies for Persuasion
- Three Pillars of Persuasion
- “But You Are Free” (BYAF)
Reciprocity and Likeability
- Reciprocity Strategies
- Likeability Factors
- The 13 Habits of Likeable People
- Persuasive Communication Case Studies
Scarcity and Small Asks
- The Different Types of Scarcity
- Commitment and Consistency
- The Bigger Asks
- Using Commitment Strategies
Authority and Social Proof
- Understanding Authority
- Using Persuasion and Authority
- The Different Types of Social Proof
Putting Persuasion to Work
- Persuasive Voice
- Confident Body Language
- Confident Communication
- Monroe's Motivated Sequence
