Search engine optimization (SEO) is an essential component of digital marketing. In this comprehensive introductory course, delve into the strategies and techniques that boost website visibility in search engine results. Gain a solid understanding of the fundamental concepts of SEO and acquire practical skills to implement essential SEO techniques effectively.
Learning Objectives »
- Understand the basic concepts of SEO.
- Explore how people search online.
- Build a basic search engine optimization marketing strategy.
- Outline methods to grow a website’s influence.
- Identify ways to measure the effectiveness.
*This course does not provide specific technical knowledge or information about using Google Analytics.
Course Agenda
SEO Basics and Introduction
- The basic functions of digital marketing, search engines, and SEO
- SEO’s Importance to Business
- Organic and Paid Results
- Google My Business Profile Listings
- The Different Types of Effective SEO Tactics
User Journey Intent and Keywords
- Creating a Search Strategy
- Types of User Intent
- Choosing Keywords to Target
Creating SEO-Friendly Content
- Aspects of a Website to Optimize
- Structured Headings
- Keywords in Meta Description and Titles
- Keywords and Images
- Ideal Page Content for SEO
- Website Pruning 16. Expertise, Authority, and Trustworthiness
- The Importance of Links
- Website Security (HTTPS) and SEO correlation
SEO Strategy Assessments
- Types of Measurements
- Assessment Tools
- Organic Traffic, Keyword Ranking, and Click-Through Rate (CTR)
- Organic Conversations and Engagement
- Authority and Social Media
- Maintenance and Best Practices
