Creating top-notch content for the web differs significantly from traditional writing. The online audience has a shorter attention span, often using small mobile devices for browsing. Consequently, it's crucial to adapt to evolving reading habits and employ a compelling writing style that can engage your target audience. This course is designed to teach you the art of crafting excellent web content, emphasizing copywriting techniques and SEO strategies.
Learning Objectives »
- Analyze good content writing and what pitfalls to avoid.
- Develop a writing style for the intended audience.
- Use techniques to produce text that is easy to read.
- Identify and use relevant keywords.
- Implement basic SEO principles for writing.
- Understanding basic copywriting techniques.
Course Agenda
Preparing content
- Good Content vs. Bad Content
- On-Screen Reading vs. Printed Media
- Reading Strategies and Patterns
- Guiding Your Readers
Writing Quality Content
- Content Goals
- Intentions and Outcomes
- What is Your Demographic?
- Asking Content Questions
- Adapting Text for the Web
- Original Text vs. Blog Text
- Writing Guidelines for the Web
- Clarity and Succinctness
- Being Personable and Engaging
- Being Actionable and Discoverable via Search
Basic SEO Principles for Writing
- Applying Basic SEO Principles
- Understanding Keywords
- Meta Descriptions and Titles
- Using Content Heading Levels and its Structure
- Tone of Voice
- Using Hyperlinks in Your Writing to Encourage Clicks
Basic Copywriting Techniques
- Identifying Important Content in an Article
- Traditional Narrative Structure Setup
- Inverted Pyramid
- Starting Statements
- Body and Tail
- Attention-Grabbing Titles