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Professional using AI on a desktop to improve business communication and team strategies.
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AI for Smarter Business Communication Strategies

Formats ⟩  Live Virtual: 4 hrs./1 Day  |  In-Person: 6 hrs./1 Day

AI for Smarter Business Communication Strategies explores how artificial intelligence can help professionals develop clear, persuasive, and audience-centered communication strategies that improve understanding, engagement, and organizational results. Participants learn how to leverage AI to analyze audiences, refine messaging, strengthen executive communications, navigate difficult conversations, and create communication plans that align with business objectives. The course emphasizes strategic thinking, effective prompting, and responsible AI use to enhance communication while maintaining authenticity, credibility, and human judgment.

Learning Objectives »

  • Apply AI to improve strategic business communication.
  • Develop audience-focused communication strategies.
  • Create persuasive executive and stakeholder messages.
  • Strengthen communication through effective AI prompting.
  • Evaluate AI-generated content for quality and impact.

Course Agenda

AI Strategic Communication Foundations

  1. What is Strategic Communication?
  2. Where AI Helps in Communication
  3. What GenAI Can and Cannot Know
  4. Prompt Elements for Communication
  5. Prompt: Framing a Difficult Message
  6. Human Oversight: Four Non-Negotiables
  7. Ethical Questions Worth Asking
  8. Persuasion, Spin, and the Line Between

Audience & Message Strategy

  1. What to Uncover About an Audience
  2. AI Segmenting
  3. Communication Objectives
  4. Prompt: Audience and Objective
  5. Prompt Framing
  6. Changing Set Thought Paths
  7. Executive Communication
  8. Planning Across Stakeholders
  9. Communication Plan Pitfalls
  10. Strategy Before Message

Communicating for Influence

  1. Effective Persuasion
  2. Why Persuasive Writing Fails
  3. AI Storytelling
  4. Prompt: Stress-Test the Argument
  5. Difficult Conversations
  6. Communicating Change
  7. Internal Communication
  8. Credibility: The Underlying Asset
  9. Influence Rests on Trust

Building Communication Workflows

  1. Repeatable Communication Plan
  2. Prompt: Communication Templates
  3. Communication Prompt Library
  4. Reviewing AI Output
  5. Measuring Success
  6. What Improves Over Time
  7. What Good Looks Like

Professional using AI on a desktop to improve business communication and team strategies.

AI for Smarter Business Communication Strategies

Formats ⟩  Live Virtual: 4 hrs./1 Day  |  In-Person: 6 hrs./1 Day

AI for Smarter Business Communication Strategies explores how artificial intelligence can help professionals develop clear, persuasive, and audience-centered communication strategies that improve understanding, engagement, and organizational results. Participants learn how to leverage AI to analyze audiences, refine messaging, strengthen executive communications, navigate difficult conversations, and create communication plans that align with business objectives. The course emphasizes strategic thinking, effective prompting, and responsible AI use to enhance communication while maintaining authenticity, credibility, and human judgment.

Learning Objectives »

  • Apply AI to improve strategic business communication.
  • Develop audience-focused communication strategies.
  • Create persuasive executive and stakeholder messages.
  • Strengthen communication through effective AI prompting.
  • Evaluate AI-generated content for quality and impact.

Course Agenda

AI Strategic Communication Foundations

  1. What is Strategic Communication?
  2. Where AI Helps in Communication
  3. What GenAI Can and Cannot Know
  4. Prompt Elements for Communication
  5. Prompt: Framing a Difficult Message
  6. Human Oversight: Four Non-Negotiables
  7. Ethical Questions Worth Asking
  8. Persuasion, Spin, and the Line Between

Audience & Message Strategy

  1. What to Uncover About an Audience
  2. AI Segmenting
  3. Communication Objectives
  4. Prompt: Audience and Objective
  5. Prompt Framing
  6. Changing Set Thought Paths
  7. Executive Communication
  8. Planning Across Stakeholders
  9. Communication Plan Pitfalls
  10. Strategy Before Message

Communicating for Influence

  1. Effective Persuasion
  2. Why Persuasive Writing Fails
  3. AI Storytelling
  4. Prompt: Stress-Test the Argument
  5. Difficult Conversations
  6. Communicating Change
  7. Internal Communication
  8. Credibility: The Underlying Asset
  9. Influence Rests on Trust

Building Communication Workflows

  1. Repeatable Communication Plan
  2. Prompt: Communication Templates
  3. Communication Prompt Library
  4. Reviewing AI Output
  5. Measuring Success
  6. What Improves Over Time
  7. What Good Looks Like

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