With the prevalence of email, smartphones, tablets, and laptops in today’s business world, businesspeople rely on the written word. This highly interactive program teaches you the fundamentals of successful writing. You will cut significant amounts of “writing time” and dramatically increase your ability to create crisp, clear, and effective business writing.
Learning Objectives
- Write crisply, clearly and accurately
- Apply rules for effective business writing
- Analyze your audience and reader responses
- Master the writing process
- Apply email and IM etiquette
- Review professionalism guidelines
- Apply techniques for editing and proofreading
Course Agenda
The Rules of Effective Writing
- Sentences and Paragraphs
- Wordiness
- Passive and Active Voice
- Strong and Specific Language
- Properly Placed Modifiers
- Parallel Structure
- Transitional Words and Expressions
The Writing Process Explained
- Identifying Your Purpose
- Analyzing Your Audience
- Brainstorming
- Gathering Data
- Organizing and Outlining Ideas
- Determining Your Writing Style
- Paragraph Framework and Guidelines
- Business Letters
- Email and IM Etiquette
- Persuasive Writing
- Professionalism Guidelines
- Editing and Proofreading
